Distribute your brochures and brand materials. You can either hand this over at the registration counter or keep them on the chairs.

An event venue can offer you plenty of opportunities to create an impact of your business and brands in the minds of existing and prospective clients. Be it a Christmas party or a corporate presentation, you can make your mark in the industry through proper branding of your business during your events.

Below are a few ideas about how you can use your event venue effectively for branding:

1 Display your logo
Displaying the logo is most important. Choose vantage points at the event venue and display the logo as much as possible. Use illuminated boards, buntings, placards, etc to let people know who you are. When your guests leave the venue, your logo should have a top of the mind recall.

2 Prepare a takeaway kit
This is the best way to distribute your brochures and brand materials. You can either hand this over at the registration counter or keep them on the chairs or give it to the guests while they are leaving.

3 Use breaks effectively
Appoint your employees to interact with key guests during breaks to discuss your products. If it is an informal meeting like a Christmas party or a summer lunch, do this in a subtle manner. However, do keep in mind, don’t overdo this portion. Guests should not feel annoyed.

A good event can make or break a brand. If you are organizing one, make sure you make the most of it. From invitation cards to thank you cards, everything needs to talk about your brand.

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