Generally, corporate events are gatherings organized or sponsored by a company for its employees, clients or business associates/contacts. Corporate events can be a large scale conference or a small get together, depending on the organizer’s budget, objective and guest list.
Some of the common types of corporate events include:
Seminars and conferences: These are held at seminar rooms or a special event venue with a targeted audience in mind. Seminars usually last a couple of hours while conferences typically have multiple sessions going on at the same time and can span one to two days or sometimes a week.
Team building events and company holidays: Also known as executive retreats, these are offered to employees as an added bonus or incentive to boost morale. Usually, team building or leisure activities are planned into the itinerary
Appreciation events: This type of event gives companies to build rapport with their employees or clients. Some popular appreciation events include gala dinners, cruises, golfing events and others.
Product Launches: Launch events can be an internal one at the office suite or meeting room to inform the team about a new product and its benefits or it can be a huge one to generate public awareness and media buzz. The latter are sometimes held as a big party at a glitzy event venue with celebrity guests, gala dinners, and special highlights.