Building a good brand is crucial for your startup. Your brand is your unique identity which both your internal and external stakeholders will relate to. The following are a few ways you can build a strong brand for your startup:
Make the brand name count
The name of a startup matters – it is how your stakeholders will recognize you. Spend some time working out a good name for your company that is memorable, relevant and preferably timeless so it won’t go out of trend.
Lay down your Vision, Mission and Values
Never underestimate the power of creating a statement of your startup’s vision, mission, and values. They give your startup a road map and a clear picture of how you would like your company to be. Brainstorm with your team and write down the right words that define your brand. Once done, you can then move on to making a more detailed outline for each. This will help you place your brand in the marketplace.
Decide your brand’s positioning
Once you have a brand name as well as your mission statement, decide how you want to position your startup brand in the market. Research competitors and the industry.
Build a strong visual identity
Once you have a clear brand story, translate it to its own distinctive visual identity in the form of a logo, business cards, letterheads, ads, social media channels and so on. If your visual identity comes in the top of the mind recall, half the battle is won.
It’s ideal to get the help of a branding expert to develop all these for your startup brand to ensure it is professionally done. Work hand in hand with them to come up with something that you feel represent your business well.